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General Admission (1:30pm-4:00pm)

FREE!

Who Can Attend:

  • This is a private networking event for professionals—not open to the general public.
  • You must be 21+. ID required.
  • Limit 4 RSVPs per company.

What’s Included:
✔ Registration. open bar + kick things off with the Beer Trail Challenge (1:30 PM - 2:00 PM)
✔ Panel Discussion, Full access to Meetups (where conversations start) and Mashups (where collaborations take off) from 2:00 PM to 4:00 PM
✔ Light refreshments & small bites
✔ Souvenir tasting glass

What’s Not Included:
❌ Open bar at the Hilton in Mystic
❌ $25 entry to the Industry Insiders After Party at Jealous Monk (4:00 PM - 6:00 PM)

Optional Add-ons

Industry Insiders After Party (4:00pm-6:00pm) at Jealous Monk

$25.00

Kick off American Craft Beer Week® (May 12–18, 2025) by celebrating with the people who make it all happen. Come together, raise a glass, and toast to the spirit of independent craft beer—with the folks who live it every day.

Includes: 

  • First Beer’s On Us – Kick off with a free pour.
  • Light bites included—full menu and drinks available for purchase.
  • Get On Tap – Want your beer on Jealous Monk’s draft list? Bring an extra can for the bar manager to sample. They’re always scouting for new pours.
  • BeerTrail.com Swag – Grab exclusive gear and rep the trail.
  • Door Prizes – Show up, check in, and you could walk away with something fun.
  • Limited Access – Just 125 spots. First come, first served.

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Terms & Conditions

General Terms

This is a private, exclusive event—not open to the general public. We appreciate your understanding as we work to maintain the integrity of this industry-focused gathering.

Age Restriction

Mst be 21+ years or older to attend. Sorry, no babies or children. Valid photo ID (21+) is required at check-in. 

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Event Summary

What happens when the right people get together over a few cold ones?

Brewers tell us our annual CTBeer.com™ industry gathering at Smokedown is the one event they won’t miss. This year, we’re blazing a new trail to Mystic—same laid-back vibe, bold new twist.

You’re invited to an exclusive networking event of Connecticut’s makers, movers, and shakers—
craft breweries, wineries, distilleries, and food & beverage pros. All at one event.
Build real connections and spark bold collaborations.

Will you be in the room when it happens?

WHY ATTEND
Because one conversation can change everything.

Industry Insiders Day is a casual, business-focused afternoon designed to spark connections, collaborations, and regional partnerships. It’s about meeting people who actually get it—and seeing what’s possible when you do.

Ask yourself:

  • What would one smart partnership mean for your bottom line?
  • What if you walked away with an idea that pays for itself ten times over?
  • Who might you meet that opens a door you didn’t know existed?

This day is for you if you're seeking:

  • Fresh revenue ideas that actually work
  • More traffic in your taproom or venue
  • Smarter promotions that cut through the noise
  • Event concepts that attract the right crowd
  • Partners who align with your values
  • New audiences—without wasting time or cash
  • Energy. Inspiration. And a reminder of why you got into this game in the first place

Whether you’re looking to grow foot traffic, plan an event, or simply connect with others in the industry—this is the place to do it.

WHO'S BEHIND IT
Ever wonder who's behind the buzz in Connecticut craft beer?

This event is powered by the team behind the OG CTBeer.com™, BeerFests.com®, and the Connecticut Field Trip Passport®—the program breweries love to be part of and customers can’t get enough of.

Led by Mr. CT Beer, we’ve been championing Connecticut’s craft beer scene for over a decade. Our independent marketing company promotes breweries and beer fests across the state—fueling excitement, driving foot traffic, and packing the house. With over 50,000 loyal followers at @ctbeer, we don’t just talk about supporting local beer—we deliver.

WHO’S INVITED

This is a private networking event for professionals—not open to the general public. It’s for professionals working in or supporting the craft beer scene who want to connect, collaborate, and grow with others doing the same.

We’re keeping it small and intentional. Expect good conversations, easy connections, and fresh ideas—shared with the kind of people who make things happen. New this year, we’re bringing in a few local winemakers, distillers, and members of the world-famous Mystic culinary community who are all about finding fun new ways to collaborate with craft beer.

This in-person event is a fantastic opportunity to expand your network, exchange ideas, and build relationships. Don't miss out on this chance to mingle with industry experts and make valuable connections. Register now to secure your spot!

Need a room?
We’ve locked in discounted rates at the Hilton Mystic for May 11 and May 12. Rooms are limited and available on a first-come, first-served basis.

By Phone: Call 800-HILTONS (445-8667) and ask for the FEST LLC Room Block
Online: Use group code BEER — or skip the steps and book directly using the link below:

Booking link: https://group.hilton.com/a6qga9

Interested in Sponsorship Opportunities?
We’re partnering with select brands that want to be part of the conversation—and the experience.
To explore what’s possible, reach out: [email protected]

 

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