Brewers have told us that our annual industry gathering at Smokedown Hop Farm is their favorite event of the year. This time, we’re switching things up—blazing a new trail to Mystic! We're bringing the industry together to connect, collaborate, and create what’s next.
Hosted by Mr. CT Beer—founder of CTBeer.com™, The Original—this event is powered by the team behind BeerFests.com® and the Connecticut Field Trip Passport. And of course, Mrs. CT Beer—a loyal supporter of Connecticut beer—will be there to welcome you and keep the good times rolling.
For over a decade, our independent marketing company has promoted breweries and beer fests across Connecticut—creating buzz, driving foot traffic, and packing the house. With a loyal audience of 50,000+ craft beer fans at @ctbeer, we know how to put butts in seats.
WHO’S INVITED?
This is a professional gathering, not open to the general public. It’s for folks who work in or support the craft beer industry. Expect good conversations, easy connections, and fresh ideas—all shared with people who get it.
New this year, we’re bringing in a few local winemakers, distillers, and members of the world-famous Mystic culinary community who are all about finding fun new ways to collaborate with craft beer.
Oh—and we’ve got a few more surprises lined up, too.
This in-person event is your chance to expand your network, swap ideas, and build lasting relationships.
Limited spots—register now to lock in yours!
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EVENT SCHEDULE
1:30-2:00 PM | Welcome Reception + Take the Beer Trail Challenge
Check in, grab a beer then find your guides and jump on the Beer Trail Challenge. Find stops along the trail, collect tokens and win great prizes.
2:00-4:00 PM | Meetups & Mashups (Hilton Mystic)
A chance to break out of your usual circles and spark new ideas! Meetups connect industry pros with shared interests, while Mashups mix different roles and perspectives to encourage fresh conversations and new ways to collaborate.
- Connect with industry peers through informal meetups in fun new ways
- Collaborate in mashups that pair different roles and backgrounds for new ways to promote your beer.
- Discover sponsorship activations & networking opportunities
- Light refreshments and open bar
4:00-6:00 PM | Industry Insiders After Party at Jealous Monk, Sponsored by xxxxx ($30/pp)
Kick off American Craft Beer Week® (May 12–18, 2025) by celebrating with the people who make it all happen. Come together, raise a glass, and toast to the spirit of independent craft beer—with the folks who live it every day.
- First Beer’s On Us – Kick off with a free pour.
- Can Swap – Bring a can to trade with fellow brewers. (Note: drink them after the party – not on site.)
- Get On Tap – Want your beer on Jealous Monk’s draft list? Bring an extra can for the bar manager to sample. They’re always scouting for new pours.
- BeerTrail.com Swag – Grab exclusive gear and rep the trail.
- Door Prizes – Show up, check in, and you could walk away with something fun.
- Limited Access – Just 125 spots. First come, first served.
For sponsorship opportunities, email [email protected]
